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Augmented reality tool to be launched at DCW

The Atom is set to be launched at Digital Construction Week

XYZ Reality, the transformational construction technology company behind Holosite, has announced it is to unveil the most powerful Engineering-Grade Augmented Reality tool, The Atom, at Digital Construction Week (DCW) later this month.

The Atom has been developed specifically to meet the needs of construction professionals; a game-changer set to transform the way the industry works, making construction smarter, more accurate and more efficient than ever before. The release of this flagship AR product is part of XYZ Reality’s commercial launch.

The augmented reality company is a Gold Sponsor at the event and will have a major presence at the show taking stands E66 and F80 with its hospitality and Construction Playground areas. XYZ Reality’s team will also feature along with construction partners on the main stage and ancillary stages highlighting the tangible benefits that Engineering-Grade Augmented Reality has been delivering for construction teams.

For the first time, XYZ Reality will welcome visitors of Digital Construction Week to experience The Atom’s pioneering, innovative technology for themselves and see its state-of-the-art capabilities. Attendees will view and position holograms of BIM to discover the power, precision, and transformation that The Atom is bringing to construction sites.

Commenting on the launch and the event, XYZ Reality founder and CEO, David Mitchell says: “DCW is one of the biggest and most prestigious events in the global ConTech calendar, so it was a natural choice as the setting for our commercial launch. The release of The Atom demonstrates our exponential growth over the last four years, and since securing our Series A funding in June 2021, our teams have been hard at work preparing for our commercial launch.

“We cannot wait to engage with delegates, showcasing The Atom’s powerful capabilities and showing how everything we do as a business is always driven by the specific needs of the construction industry.”

Ollie Hughes, co-founder of Digital Construction Week, adds: “We’re delighted to have XYZ Reality as a Gold Sponsor partner, and that they’re choosing DCW 2021 to announce their commercial launch. David and the team are incredible ambassadors for the ConTech industry and are actively demonstrating through incredible innovation how digital technology is improving every single process within the construction journey, leading to a safer, smarter and a higher quality built environment.”

Recognising the significance of DCW 2021, and the importance of its delegates and key decision makers, XYZ Reality will be running an introductory offer for The Atom. Find out more at XYZ Reality’s stand at DCW.

Book a live experience of the new technology at DCW 2021 here:  www.xyzreality.com/dcw

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